It’s a way to brainstorm with some guided questions that dothe heavy storming for your brain.
Everyone knows the slightly panicky feeling that can comefrom looking at a blank page, realising you have no ideas. That’s why SCAMPERis so useful – it is a way to take something you already have, and shape itinto something new, with seven separate steps.
SCAMPER stands for:
In each step, you run through some questions and build a bigpile of ideas. Some of them will be crazy, some will be unworkable and somewill be ridiculous. But among that big pile, you’ll (hopefully) find some gems tomake your fortune.
If this still isn’t making a lot of sense, check out the following video… which uses Freddo Frogs as a basis for using SCAMPER:
At the end, you can pause to see some of those questions we talkedabout. And to go down the shop for a Freddo.
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