All right, time for some industry secrets. (Well maybe not secrets, but certainly not widely known). For context, I work in the industry, have several clients in publishing, including one of the Big Five, and have been involved in campaigns for a few bestselling books.
Did you know that the world has a memory? It does: a memory made of traces. Many things that happen in the natural world leave a trace. Some things in the natural world, such as human beings, make traces on purpose. All these help us to remember, and from this memory we build the story […]