Created by Sydney University student Anna Robertson, YEVU—which translates to something along the lines of “crafty dog” and is a term for white people in the local Ewe language—was born after Anna’s year living as an aid worker in Ghana.
She became inspired by the loud and hypnotic designs worn on the streets of the capital, and of particular interest was the material they were printed on—a 100% cotton fabric called traditional wax print.
After studying international development and political economy at Sydney Uni, Anna was inspired to connect micro producers and artisanal manufacturers with a global market, in turn creating jobs, generating income and connecting markets.
After employing an eager team of tailors and seamstresses, YEVU set up work shop in Accra to create its first line. As a direct result, many of YEVU’s employees were receiving a regular income for the first time in their lives.
Recently, one of Anna’s employees even named their newborn after her to show his gratitude for the opportunity. After a recent restructure, regular collections will now provide year-round work for her 22 staff in Accra, led by an in-country manager.
In October 2013, the range debuted at a Surry Hills pop-up, with lines wrapped around the corner to catch a glimpse of the designs. Everything was sold out in less than a week, and the skirt I bought at that very pop up is still in heavy rotation today, attesting to the durability of wax print and YEVU’s quality craftsmanship.
Since then there’s been three incredible eye-grabbing ranges and a bunch of pop-ups around the world, and now tonight in Paddington you can be the first to see the latest.
Not only will you walk away with some awesome new editions to your wardrobe, the money you spend will be reinvested back into the hardworking people of Ghana, too. It’s a classic win-win situation. The new unisex range includes skirts, shorts, dresses, rompers, button ups, caps, and more.
The new range launch event goes from 6PM-9PM, Tonight, Thursday 2nd of Feb, at 17 Oxford Street, Paddington (next to Verona Cinema).
If you can’t make the opening, no worries. The pop up will reopen Friday 3rd of Feb and stay open through till Sunday 12th of Feb.
Support socially responsible fashion. See you there!