Right now, my brother is in France. Though we’ve stayed in contact almost daily for the duration of his trip, I actually have no idea what he’s been doing.
A tour of the Louvre? Perhaps. Eating his body weight in baguettes? Presumably. But I can’t say for sure. Because although I say we’ve been in touch, we haven’t actually spoken. We’ve just been tagging each other in memes.
If ever Instagram needs ad ideas, our story of a strengthened sibling bond via insta tags is marketing gold. It all began with @Kookslams, which posts heavy wipeouts and water-related fails.
Growing up as the youngest and only sister of two brothers who surfed, I often felt left out.
We’d go on camping trips down the coast with dad, also a surfer, and while they’d run to the ocean with their boards, I’d wade alone in hip-level water, watching on in awe. Basically it was FOMO of the highest order. But now, years later, thanks to a hilarious little Instagram account, I feel like I’m part of the team.
Over the years, we’ve broadened our tag horizons beyond just Kook Slams. Because he’s an artist, my latest hobby is tagging him in posts where girls pose in bikinis while pretending to paint, or, if I’m really lucky, when I stumble upon Instagram models posing for mirror selfies at famous art galleries.
In return, he finds political rants with ironic spelling mistakes in them—a personal favourite of mine.
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In the evolution of communication, tagging follows texting in the ape line up. First it was telegrams. Then telegrams became letters. Letters gave way to phone calls, phone calls to emails, emails to texts, and now, here we are, tagging instead of texting.
What a time to be alive.
Seriously though, it’s such an incredibly easy and hilarious way to stay in touch with friends and family.
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For example, I didn’t turn up to my cousins 14th birthday, but a cheeky @him on a @badgalriri post and all was forgotten. When I lived in the US, in lieu of sending postcards home, I’d find pics from Wal Mart and tag my loved ones with an accompanying “Wish you were here!”
Then, there’s my one friend, Mark, who I touch base with monthly solely via @Basketballvines. It’s really a wonder I ever leave my house.
Know someone who will appreciate this post? Tag ‘em on in.
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