Daisy works for William Morris Entertainment as a personal appearance/agent assistant. “I get to book and organise Australian and International artists to come and play shows here.”
“I see them play and hear what they’re releasing before it’s released. I meet the most passionate people whose whole lives are dedicated to creating something for other people.”
On a day-to-day basis this means working with artists like Empire of the Sun, Angus & Julia Stone and Temper Trap. In her personal roster she’s currently working with the likes of Chet Faker and The Rubens.
This is pretty far off from high school Daisy’s interest in being a psychologist.
“I didn’t have a clear idea of what I wanted to do. Just that it should be either creative or helping people in some way.”
In high school she studied drama, business, ancient history and religion, and was disappointed not to get the marks for her preferred university media course. She accepted an offer to do Liberal Arts and Science at Sydney Uni, and after a year transferred to a Bachelor of Arts, majoring in Sociology. “I felt having a broader study range was better for me when I didn’t know what i wanted to focus on career-wise.”
Since the age of 14 she’d worked casual jobs in retail and hospitality before pursuing an interest in film and TV with Channels 7 and 10. She worked on casual projects including a stint as Talent Coordinator. Then an interest in the music industry was sparked by an unpaid internship in London as a Music Researcher.
She approached the industry without a music background, and had a hard time convincing potential employers that her sociology degree was just as relevant as other applicants’ music management courses.
Daisy says that having a genuine passion for your chosen industry and learning transferrable skills is more important than specific qualifications.
“What counts is the skills you learn on the way to your career… the ability to write and communicate, to understand trends or have an ear for what’s going to be the next big thing.”
Working in such a notoriously competitive field can be demanding. “It’s a career that keeps encouraging you to learn more and be better but you have to sacrifice a lot of your own time to achieve it.”
In addition to working full-time hours in the office, her evenings and weekends are spent scouting at gigs. But she feels it’s worth it to be surrounded by so many inspiring people.
For young people interested in the music industry, Daisy suggests being open to unexpected opportunities. “Everyone has such interesting stories and come from such different backgrounds. There is no one clear path to achieving your dream career.”